8 Ways to Write Marketing Email That Increase Your Open Rates

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write marketing email

Digital Marketers knows email marketing still has one of the highest engagement rates for marketing messages. But most of the business complain that the open rate is very low. If your email open rates are below average, here are some smart ways to get more people opening and reading your emails.

Be Upfront from the beginning

If people know specifically what they’ll learn or receive something what they are expecting readers won’t scared off your promotion email for the product and services. So they know that it should be valuable thing inside. You’ve been honest from the beginning, and that counts for something when it comes to consumer trust.

Sign-up with Specific interested audience

Specific interested audience rather general audience. In the other word target audience. When you’re getting people to sign up to your list or offer make sure that are only relevant to your ideal customer. Being more selective from the beginning will help to boost open rates.

Craft Attractive Subject Headlines

Subject lines are the first thing people see in their inbox. So you should be stand out from the crowed. Too many companies use weak subject lines, which can ruin engagement rates.Email subject lines need to attract attention, just like headlines do. Here are a few tips:
  • Use power words. Sensory and emotional words attract attention, and make your subject lines stand out in crowded inboxes
  • Use a number. Because digits — like 4 or 37 — stop wandering eyes.
  • Quit cleverness. Simple, specific subject lines beat clever alternatives every time.

Send from a Person, not a Company

The “from’ section of your email can make a big difference to open rates. Most people automatically ignore company emails, thinking it’s just advertising. Using the individual name of your firm instantly feel them more human character your email, it will make people to open the email.

Address the Individual Person

Studies shows that personalized emails can improve click-through rates by 14%, and conversion rates by 10%. Writing an email for an one person give trust and become more engaging and stronger bond between you and your reader. So add a personal touch will improve open rate.

Send Quality Email

Send quality emails every two weeks has better open rate than sending email every day. Many companies send out too many email every week. It will reduce the open rate. So focus on quantity rather than quality. In every email, try to offer something of value. Make people look forward to each email by offering practical, actionable tips, or exclusive deals for subscribers.

Test Delivery Times

Emailing your audience at the wrong time of day or week can reduce open rates. Research and check your email analytics to discover when your audience responds more positively to emails, then test different delivery times.
Which emails have higher open rates: those sent on Monday afternoon, or those sent on Saturday morning?

Mobile-Friendly Email Template

No need to discuss again. Today, most people check emails on their mobile device. According to HubSpot, around 80% of mobile users read emails on their mobile, so make sure your messages are easy to read and scan on mobile devices. One badly formatted message could turn a potential client off from opening your emails down the line.
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