Understanding the Principles of Web User Interface Design

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web ui principles

In the current web design industry User interface design become more important. The rise of the new technology in this industry is creating a demand for more dynamic and customized experiences. For user interface design there is no template, no definitive and universal set of rules. There are just general principles and guides. In this post I will list some general principles that have been proven to help other UI systems in the past. I will help you to consider when you work on your web design projects.

Visual Clarity

Don’t make users confuse. They will ignore things if they don’t understand clearly. You should avoid design the interface elements which is not understand by normal user. Because most of the users will not bother to find out. If you want to make the most out of your UI, make sure everything is clear. Don’t overload the user with too many functions or controls. Proper wording can solve problems of confusion.

Default Settings are Powerful

Users rarely change the default settings even if you have flexible customization options are available. As a UI designer you are the responsibly to understand and set how user wants their setting first time. Make sure your make the default settings correct first time. Make sure you only use default settings when your back-¬end can make qualified guesses regarding user preferences or that you know those defaults benefit the user.

Guided Action

There is a big difference between expecting users to do something on their own, and asking them specifically to do it. A clear example of how to properly use guided action is LinkedIn. Whenever the user opens the page, there are usually prompts to actions, for example, endorsing your connections’ skills? People like helping their friends, so prompting this action works because it’s something they want to do, but may not have thought of it on their own.

Feedback Form

Most of the user feel comfortable and confident about your business or service if they can communicate with you. The better option to make user trust, provide clear feedback form.

Complexity to Simplicity

The user will be more inclined to perform a complex action if it’s broken down into smaller steps. When provide the user feedback or forms break down the complex action into simple action. For example, Gmail provides notifications for every action, especially for “Learn More” and “Undo” actions. This makes people feel more in control and confident about your site.


Animations are fun. An animated icon will signal a change to the user much more effectively and less jarringly than a flat change. Moreover Animations make excellent transitions, which help make using the site more coherent, especially if there are a lot of tasks happening at once.
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