SEO is vital to anyone running a website that they want people to see. It works by picking out keywords and phrases from the content on your website when people search them and pulling up the most relevant answers. As you probably already know, when you search something in say, Google, you’re often greeted with hundreds of pages of results, and which one are people most likely to click on? One of the first results. That’s why it’s important to make sure that your use of SEO is working for your website, so that your traffic remains high and if you’re using your website for sales, that you’re making the sales you want.
These days, thanks to progression in technology, we can now search things with our voice rather than having to type out what we want – but does that affect how you should be using SEO on your website? With many people taking advantage of being able to ask Siri or Alexa a question, can you afford to lose out on your traffic if you do need to adjust your SEO?
When it comes to SEO and your website, it’s likely that you’ve spent a lot of time and effort into making sure that your website is bang on when it comes to appearing high in search engine results. But did you know that your web design can actually greatly help with your SEO? Mango matter media boast their bespoke designs alongside their SEO optimisation within their design, which could also help when it comes to optimising your website for voice search.
So, today we’re going to look at whether you need to adjust the SEO on your website for voice search and if you do, what you need to incorporate so that you don’t lose out on any valuable traffic to your website.
How is voice search different to manual?
Think about how you use your voice search. If you’ve got Google home, you’re likely to command it to tell you what your day is looking like and of course, it will give you the information you need. However, when you’re using voice search, are you likely to use the same keywords that you would if you were typing it? For example:
Manual typing you’re likely to write: ‘Opening times Wilkos bank holiday’
Voice search you’re likely to say: ‘Is Wilkos open today?’
As you can see, the way you’re searching completely changes how Google will respond to your request – so what next?
What can I do to help my site rank higher with voice search?
There have been a lot of studies into how you can optimise your website to appear when people are using their voice to search rather than typing, and here are a few tips that will help your website rank higher and give you an idea as to why:
- Many voice searches find answers from sources that are written plain and simple. Try not to make your content too complicated as it’s less likely to be given as an answer, or even be clicked on if it does appear high. If people don’t understand the answer they’re given, they are likely to try and find another source for their answer. Plus, if you were to say, voice search ‘cheapest ticket prices for Deadpool 2’, you’re likely to get a simple answer, citing the website to get your tickets from. It doesn’t need to be written in 12th grade level writing.
- When you’re searching something by voice, it’s likely that you’re driving or at least on the move, and you want to find a quick and simple answer. Think about this within your content. If you’re answering a query or giving information, keep it short and simple. Remember that voice searches often cite their sources, and this could help bring that person back to your website.
- Content that’s been popular already is more likely to appear higher in results. The average is 1199 shares to Facebook and 44 to Twitter. Consider working on your shareability within your content so that your website can appear higher in voice search. However, remember that Google has declared that it doesn’t use social media ranking as part of their system.
To sum up, yes voice search will affect your rankings within search engine results. However, using the tips above and making sure that you’re picking the best keywords and phrases for your content should mean that your website won’t suffer from a lack of traffic.