SEO techniques are changing every year. You need to update yourself or you will get out from business. Every year Google changing the algorithms. When it comes to search engine optimization. Many businesses are still unsure of what metrics to use to ultimately measure the effectiveness of their efforts and indeed, just how relevant SEO actually is with regards to their content marketing strategies. In the post I will address 7 tips your business will need to take on board in 2015 and beyond.
Engage in Mobile SEO Move Advantage to Necessity
From April 21st, 2015 Google officially include responsive website usability factors and application indexing. This means that if your website isn’t optimized for mobile responsiveness, you will be losing out on potential sales.
The increasing array of mobile technology is changing the way consumers search for information online and if it isn’t already a core part of your SEO plans for the year ahead, make sure it becomes a top priority.
81% of smartphone users have done product research from a smartphone, and 50% have made a purchase via their phone. (Prosper Mobile Insights)
Long-tail keyword searches
Long-tail keywords offer the opportunity to give users content that is more specific based on their searches. Queries made by users are becoming much more accurate and focused. For example, what used to be a search for ‘cookies’ has now become ‘allergen-free cookies near Houston’.
Build Social Media Pages
Here is the way social media impacts search. Social media sites like Facebook are high-authority sites. Please note your Facebook or Google+ business Page has the potential to rank better than your actual website.
The more your site appeals to human visitors, the more search engines like it. Websites with a streamlined URL structure and straightforward navigation win over websites with messy structures and confusing content organization.
Bounce rate and time spent on site are two factors Google takes into account as ranking factors. If users are bouncing away because of confusing navigation, you can be sure the search bots are as well. This causes crawl errors and hurts your ranking.
An XML Sitemap can help search engines find and index your pages more easily, and Google Webmaster Tools will help you identify and fix crawl errors.
Most of you believe that the keywords are only effective if they are relevant to a user’s interests, however, recent reach reveals that influential keywords representative of commercial intent can successfully increase and convert traffic.
Using terms such as “buy now,” “free shipping,” “best” or “affordable” and including them within page headings and metadata serves to improve click-through rates and synergizes with what users are already searching for.
Focus on ROI
While a first page Google ranking would be nice to have, it certainly isn’t achieved overnight. Placing a time limit on your efforts can undo a lot of the progress you’ve made, especially if you pull the pin prematurely.
Track your site’s analytics via Google AdWords or your preferred PPC campaign platform and if you tailor any of your SEO practices, ensure that you do this incrementally as large, sweeping changes tend to be less effective than smaller, more measurable ones.
Create SEO Strategies That Map to Your Audience
Lastly, the effectiveness of your efforts depends upon the strategies you employ as a whole. If what you come up with isn’t worth more than the sum of its parts, it isn’t going to be worth pursuing.
Do your research and focus on the new ways you can reach new audiences in neighboring markets and fit your keywords to the content, not the other way around.
At the end of the day, SEO is an ever-evolving responsibility of businesses and it doesn’t look to be going anywhere any time soon.