Mobile SEO has been around for a while. You may have heard same things about mobile first design, accelerated mobile pages, and mobile-friendly user interfaces.
Why Mobile SEO more important? Because webmasters are always fighting to get search traffic to your website. better your pages are optimized for search engines, the more chances you have to rank your content and the more traffic you’ll drive to your site.
Here are the 5 mobile SEO mistakes you need to avoid if you want to drive more traffic to your site and keep your mobile visitors happy.
You Don’t Have Mobile Friendly Website
In 2015 Google ranking consider websites mobile presence. So no need to explain more why you need mobile friendly website. If you have responsive website, you no longer worry about different websites for different devices.
Mobile friendly websites perform better in search ranking. Because they provide better user experience. Additionally, you no need to have different URL for mobile and desktop version.
When you design a mobile friendly website keep in mind below points
- Avoid illegible fonts, small font sizes, and on-screen clutter.
- Space the elements of your pages so that mobile users aren’t at risk of clicking the wrong link or button.
Your Website Load Slow in Mobile Devices
Another important factor for google ranking is your website loading speed. Not only it’s important to google, it’s also important to your visitors. If your site takes long time to load, users might leave before they see the content.
According to Google research, if people have a negative experience on mobile, they’re 62% less likely to purchase from you in the future—no matter how beautiful or data-driven your marketing campaigns are.
Below speedy helps are to fix and boost your mobile page speed:
- Reduce server response time.
- Enable browser caching.
- Optimize your images.
You Have Blocked Files
You may have heard about off-page and on-page optimization such as website structure, content, links, meta descriptions, tags, image optimization, etc.
Unfortunately, in an attempt to optimize a site and rank higher, some site owners make a big SEO blunder by shutting out the Googlebot from indexing their files.
To prevent this potential disaster, always check your robots.txt files to see that no essential elements are disallowed.
You can test your robots.txt files on the Google Search Console to be sure that all is well and Use Fetch by Google to ensure you have no further indexing issues.
You Don’t Have Rich Snippets
Google is always heading in the direction of rich, accurate, and instant answers to queries.
Rich snippets take relevant information from your blog and display them on your website’s listing in the search results, apart from the usual page title, URL, and meta description. This additional information can include star ratings, images, author information, etc.
Unplayable Multimedia Content
Adding videos to your site is a great way to make your visitors and potential buyers to engage more with your website. But you need to make sure that the videos can be played in any devices without any issues.
Before you include video or multimedia on your page, consider how it will affect your site speed and whether your video-embedding is playable on all devices.
Also, include a transcript whenever possible. This will assist both Google (for indexing) and users who need closed captioning.