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Common Web Design Mistakes Small Business Should Avoid in 2015

Small Business need good website to grow their business. As a small business owner you are depending on your website to drive customers for your business. Business owners become serious and more consider about their website.  It’s not always easy to drive visitors to your business. Some web design mistakes occur more frequently than you may think. If you avoid those mistakes you can drive customers for your website. In this post I have listed some mistakes which you can avoid for long run.

Ignore Mobile Optimization

In the recent research revealed that 80% of the smart phones users prefer to access internet from their mobile. More over Google ignore the websites which is not mobile compatibility. So you can’t close your eyes on the mobile compatibility. Mobile optimization is not an expensive or unmanageable operation. There are web designers out there who know the tools to make sure your website is accessible from any device.
 
 

Insignificant Graphics

Using more images in your website may be fun for you. But please note it will slow down your website speed. Website. Website loading speed also playing important role when you design your website. For mobile make sure your images are well optimized for the devices. 
 
 

Poor Font

When you use a font for your website you have to select proper font which has the good readability. The size and type of font is probably one of the most under-stressed aspects of a website. Fonts less than 12pt have been regarded as too small to read comfortably.  Font is playing big role to keep the visitors read your content.
 
 

Poor Focus and Implementation of SEO

SEO may sound like old chapter to you, but how much attention have you been paying to it? As you design your website, it is important to have SEO in mind, right from the start. A website that looks great but cannot be found is as good as dead. No one will listen to you if you don’t talk loud enough to capture their attention. So SEO is inevitable.
 
 

Broken Links

Customers are not happy to see the 404 error page often.  Nothing can be more annoying than clicking a page and find the link broken. Most of the visitors will not come again if they see broken link in the website. You must check your links on a regular basis to ensure that they are correctly lead the users to the right page.
 
 

No Calls-to-Action

“Research shows that you have just three seconds to communicate your message on a web page to visitors before they’ll click away,” Do you know what feature distinguished Facebook from other social media sites in the early race to domination? It was the “Like” button. Before Facebook introduced the “Like” button in 2009, users comment to show interaction with a post. The “Like” button is a simple call to action, but gets highly responsive results. Calls to action may be an anchored text link, an image button link with text, or a sentence including a quick link.
 
 

Consider Writing For Search Engines Instead Of Customers 

Marketers think that their site can be positioned high in the search engines by stuffing more keywords on the web page. However, this is one of the ways to get blacklisted by Google. It is recommended to use a few keywords and write for your users. Create relevant, fresh and unique content, which is of great interest to your audience.
 
 

Out-of-Date Content

Always post updated content so users visit your website believe that you are in the business.  
Providing website visitors with out-of-date content is one of the worst pitfalls for marketing your company image and value. Many websites avoid dating content at all. Others regularly date items such as blog posts, news releases, and more. 
 
 

In Conclusion

For small business owners, a website is a crucial piece of their branding and marketing efforts. People visit your site for some specific reason. As you design your website, it is important to note that it is never about you when it comes to your business or your website. It’s always been about the customer. So, ensure that you provide them what they are looking for and use your site to promote your products & services.
 

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  • As we all know, Website is the central hub for any small business nowadays. Website is also a crucial part of marketing and branding. You have given such a good tips to take care while designing website for small business. You need to also focus on social media. It helps you to get niche traffic to your website.

    from 6, Jodhpur, Ahmedabad, Gujarat 380015, India
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  • Thanks for this article, Dan! Great insights. We find the details you need to focus on when creating a website are different than those of a standard business website. I particularly liked your point about Ignore Mobile Optimization, as it goes back to the basics of creating a good, easy, satisfactory user experience by giving them an easy to navigate website.

    Thanks again.

    from India
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  • Guest (Peter Lowish)

    Well done - nothing really changes though

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