Why Email Marketing Is Important for Your Business

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email marketing

Is Email marketing important? If you are a small business owner or digital marketer, you may have asked this question several time.

But email marketing is important because you are talking to your customer directly. Today we will discuss 7 Reasons why email marketing important for your business

Make long term relationship

Social media and paid advertisements have mass reach, but email marketing open a space you to connect with your clients directly. So it leads to form a long term relationship.

With consent newsletters and discount offers, email marketing make your clients to feel that they are special clients. So they will connect with your brand in long term.


It’s timely

One of the advantage of email can be to sell your products easily, if you approach the customer on time. It’s important to use your customer data and information properly. Sending special offers to your customer on their birthday is much more effective than simply sending them newsletter.

You can incorporate this method for seasonal offers and holiday special promotions. Make sure to create a sense of urgency for any offer – customers are much more likely to purchase when a deal is ending soon.


Personalized and targeted communication

The advantage of email marketing is that you can decide your target audience. In the other word you can draft an email to particular group of people.

When you receive an email to your name, Don’t you feel that you are special? Admit it; we all love to receive personalized discount offers with our name mentioned in the message.

Emails with individual customer names really boost the conversion of prospects into customers.


Reach customers in real-time

Although e-mail marketing has been in use for many years, but the way mobile penetration has triggered its growth is noteworthy.

When mobile email notification beeps up on the mobile, it drives your customers to open the mail. So when you design the email make sure that it’s mobile friendly and look nice in the mobile device.


Two-way communication

Email marketing is not limited to sending information; it is a two-way communication tool. From customer feedback to “call to action”, email marketing can help you engage in a two-way communication with your customers.



It’s easy, effective, and inexpensive. Every marketer needs maximum return on investment. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.

Whether it is lead generation, customer acquisition or discount coupons, e-mail marketing leaves behind many other marketing methods in term of return on investment.


Email marketing is easy to measure

Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. With those result you can rework or modify your campaign.

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