Are you considering starting an ecommerce business? If so, you’re in good company. Everyday more and more customers are preferring to buy everything online. Ecommerce business have more competitors than ever. You need to stand out from the crowd to succeed in online business. So you need to make sure that you avoid some ecommerce mistakes before you start your online business.
Choosing The Wrong Ecommerce Platform
There are number of ecommerce platform available in the market today. Every platform work differently. Please invest some time on platform to understand the functions you need. It will help you in the long run and you have peaceful experience. Before you start to build ecommerce website, list down the functionalities which you need in your ecommerce website. Go through 2 or 3 platform and understand how easy to succeed that function. Once you go through with all the functions, you can weigh the pros and cons in both platforms. Next you can choose the best option
Running Without Strategy
The strategy is everything. You need business strategy to succeed in your business. Always have plan to execute as time goes by. Sometime you have excellent initial business plan once it’s up and running you may not follow-up. Initial plan is not enough to succeed in your business. You need continuous strategy to upgrade your business.
Not Knowing Your Ideal Customer
Understanding consumers are very important. It will influence your website design, theme selection and marketing. So make sure you who you are selling your product. Sometime it’s difficult to do research before your launch your product. But you have something in your mind, to whom you are selling your product. Start to explore more and get an idea about your customers.
Ignoring Customer Feedback
Customer feedback is very important to grow any business. Its applies online shop as well. Customer feedback not only tell other visitors about your product and services, it also helps you to change or modify your methodology to increase your product or service quality.
Not Letting Customers Choose a Shipping Option
Every customer is different. Most of the visitors surf different website before order a product or service. If you don’t have shipping option in your ecommerce website, they likely turn off from your site.
Most customers order in last minute. Example, anniversary, birthday or event at the corner. At that time, they prioritise fast shipping to get an order on time. Others may be saving money from free shipping. Your website should have option for shipping to acquire customers.
You may have some free giveaway or discount for free shipping to make customers happy. But don’t completely ignore free shipping in your shop. It will increase your shopping cart abandonment rate.
Not Optimizing For Mobile
Mobile E-commerce is up and grow Further. Never underestimate the number of people visiting your website with their mobile devices. According to statista 63.5 mobile as share of total ecommerce. It means your customers are much more likely to visit your e-commerce website through their mobile devices, phones and tablets. So your website should optimize for mobile.
Overseeing The Power of Social Media
Social media is very powerful platform to promote your business. Don’t ignore power of social media. A simple Facebook post will have more reach than a well thought of ad somewhere else. Every social media platform work differently and not all social media works for you. Choose a social media platform which works for you.