Social media marketing is something that everyone is doing now. But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of a marketing strategy. There are some common social media marketing mistakes that most marketers make. Today I have together list of common social media marketing mistakes. Are you still making any of the following social media mistakes?
No Plan or Strategy
Every business has plan and strategy. But when come to Social media marketing many brands make the mistake so not having a plan. Social media marketing strategy help you to stay on track and supporting any goal you have set.
Social media is capable of sucking hours of productive time from you and your staff and give you nothing in return. You need to come up with a Social Media Marketing plan and stick to it. You need take steps to achieve those goals and set time limits to make sure you are not wasting days on fruitless endeavours.
Incomplete Social Media Profiles
Incomplete social media profile information is a big mistake. Your social media profile tells your audience about your business, service or brand. Make sure as much of your biography or ‘About’ sections are filled in – and remember to hashtag keywords in your Twitter and Instagram bios where it makes sense. And don’t be afraid to have a little fun or show your brand’s personality here either.
Not Knowing Your Audience
Your audience is the most important thing! Know your target audience. You may be working very hard, but in the end, results will suffer if you don’t target your audience.
With so much social content to view, one of the best ways to make your brand stand out from the noise comes through understanding who you’re talking to, and how to tailor your messages so that they’re understood by, and relevant to, those your target market.
Promoting Yourself a Lot
Social media is all about being sociable and communicating. People hate promotional content, and they detest adverts. If you spend too much time being promotional, then you are going to lose followers and likes on social media. Promotion needs to be used subtly on social media.
Of course, your business needs to sell. Every now and then it’s totally OK to post promotional material. However, the more engagement and social interaction you can include in those posts the more sales you get.
Not Responding to Comments and Feedback
When we talk about marketing, customer care comes first. Take the opportunity to show customers you care – if there are concerns you can’t resolve; you can generally take the issue off social channels by asking them to email you direct.
Ignore Negative Feedback
Nine out of ten business fears that negative feedback would spoil their reputation. That is one of the great risks in social media. But instead of apologizing or ignoring negative comments, brands should see it as an opportunity to improve. Social media offers a great chance to start a conversation with the person who dropped the feedback.
Negative feedback is the honest opinions about the user experience of a product. The more detailed the feedback, the easier for a brand to understand the product’s shortcomings.
Customers, especially those who drop negative feedback, expect the brand to take them seriously. Customer’s expectations are constantly changing, but you should still do your ultimate best to meet their needs and handle difficult customers.