Email marketing is one of the most important marketing strategy in 2018. Choosing the best email marketing tools can have a significant impact on the success of your marketing campaign. Not sure which email marketing tools is right for you? In this article, we will review and guide to help you choose the right tool for the job.
MailChimp is one of the most popular email marketing service provider. With their excellent user friendly user interface design and awesome support, they are leading in the market. They integrate with almost every popular CMS and ecommerce platform (WordPress, Magento, Shopify).
MailChimp also comes with email creator, merge tags, auto responders, segmenting contacts into groups, and tracking and analytics. It also allows you to set up delivery times based on time zones and setup segmenting based on geolocation.
Constant Contact is one of the largest and fastest growing email marketing service provider. But I find their user interface is not up-to-date. But you can easily manage your email lists, contacts, email templates, and more.
Each account gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files.
Constant Contact offers unmatched support with live chat, email, community support, and a vast library of resources.
Constant Contact appear to be creating a one-stop shop for marketers. With event registration tools, feedback forms, and surveys, it looks like they’re branching out.
If you are a beginner for email marketing, then your best choice will be Drip. This platform support for both bloggers and marketers. They have integration add-ons available for all popular website builders including WooCommerce and WordPress.
What sets Drip apart from the competition is their intelligent marketing automation tools, smarter email segmenting, list groups, and tons of cool features that allow you to reach specific audiences in your email list.
ConvertKit is a robust email marketing platform specifically designed for professional bloggers and authors. It is extremely easy to use and includes a range of unique tools to make it easy for bloggers to build their list and promote their content. It’s comes with easy to manage auto-responders allowing you to send drip emails.
With ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased. This is great for marketing automation.
Best for marketers looking for a established tool on a budget. AWeber is one of the budget tool. It has all the important features you’d want, without being too much heavy.
For those starting out, it has great reporting to help you learn what does and doesn’t work. You get access to ready to use email templates, list management, auto responders, and email tracking with detailed insights.
If you’re more advanced in your email marketing, Aweber has some good features, such as split testing. Split testing enables you to send different variations of a campaign to different segments of your list. This allows you to compare and improve your open and engagement rates.
If you are looking rich features with easy to use tools, try out GetResponse. It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With a drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. Also comes with responsive forms, landing pages, A/B testing, tracking, and auto responders.
The beauty of GetResponse is that, its integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
ActiveCampaign is easy to use, and one of the most feature-packed email marketing & automation tool. Its combines your email marketing, automation, with CRM and sales. In the other word it’s an all-in-one platform for handling leads to customers.
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