Recently Google rolled out a new algorithm change in the search result. Because of the release and updates some sites are affected. The latest panda update improves the rankings of high quality content website in the search results and reduces the visibility of low-quality sites. In this post I will be talking about 5 big and important changes in the latest panda update.
Snippets are getting more page content and less header/menu content.
Choose more relevant text to use in snippet. Nowadays most of us understand the website structure. So we are getting the header text from the content page. The new change in Google algorithm pulls snippets from page content rather than pick from Header/Menu text.
Application rich snippets are extended
Google has announced that software applications will now display the cost and user review details within users search result. This change extends the coverage of application rich snippets. It will help the software application marketing company to promote their product more efficiently. If you are a software application marketing company fill the product information completely as much as possible.
Improved and better organized result for date range specific queries
Google has improved the date range query results. If the user specifies the date Google will organize the order of the result. This feature gives more important to fresh content and current events. With this feature uses can also search and find the old stories within the date range.
Updated cross-language information retrieval
The articles and sites in foreign languages will now have an additional translated title directly below in English in the search result. This change offers the potential for reaching new markets that were previously unattainable. This provides many new advertising opportunities for well established authority sites.
Better page titles in search results
Google look at a number of signals when generating a page's title. One signal is the anchor text in links pointing to the page. If google the links with duplicated anchor text are not as relevant, Google put less emphasis on these. The result is more relevant titles that are specific to the page's content.